Rebranding the largest wildlife parks of Europe

Pairi Daiza

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With more than 5000 animals in a garden of 55 acres, Pairi Daiza is one of the largest wildlife parks in Europe. This award-winning zoo is widely known as the most stunning and best theme parks in Belgium.

To celebrate its 20th anniversary, Pairi Daiza asked us to develop a timeless, prestigious identity designed to rebuild their brand image. We created a whole new visual universe for the client by working on all aspects of the brand – from the creation of the symbol and typography, to the map of the park. The Logo that was created is a symbol that represents the new character of Pairi Daiza. To highlight the development of their new found character, we designed a custom made typography and pictogram for the client. A unique color scheme was developed so that consumers can easily identify each section of the park.