On the occasion of their 20th anniversary, Brussels-based theatre Les Tanneurs came to us to rethink their identity.
Located in the historical and vibrant “Marolles” area of the city, Les Tanneurs has come to be known over the years as a boundary-pushing, forward-thinking institution within the theatre world.
Their desire was to express this avant-garde personality, all the while addressing and including local inhabitants, neighbours, and passersby. They wanted to be accessible and understood by a wide public — from the newcomer to the cognoscente — with an aim to ultimately generate more visibility and spectators.
In order to match these ambitions, we completely rehauled the theatre’s visual identity. A custom typeface and sobre graphic system were applied to all communication tools.
A radically simple system of division: the two halves mimic a bipartite theatre space.
Each season sees Les Tanneurs announce their programme city-wide on billboards and other large formats of communication. For this we designed posters based on a radically simple system of division: the two halves mimic a bipartite theatre space. The darkness of the auditorium adjoins an image relating to a production that can be interpreted as the “stage”.
Working hand-in-hand with Les Tanneurs artistic director Alexandre Caputo, we decided to create a digest-size magazine containing the presentation of each show included in the season.
Containing editorial content and interviews with directors, artists, and actors as well as more practical information like a bespoke agenda, the result is a lively, illustrated object to flip through and keep over the whole year — owing to its thick, matte paper, curated choice of images, and dynamic layout similar to that of a weekly news magazine.
We also reviewed and reconstructed the theatre’s website, which while sober and sleek again used simple visual codes linked to theatre: darkness and spotlight.
GAETANO, WOJTEK & HANNAH FOR THE DESIGN
LÉO FOR THE WEB DEVELOPMENT
OLIVIER FOR THE PRODUCTION