A2M — Building a brand as bold as the buildings
In a world of Helvetica-heavy templates and interchangeable architecture studios, A2M stands apart. Not just by what they build — but by how they see. And how they choose to be seen. As pioneers in regenerative architecture, A2M has been leading the way in sustainable design for over 25 years, with a strong track record in energy-efficient and future-oriented buildings. Our job? Bring their image up to speed with their influence. At Stoëmp Studio, we don’t do surface-level rebrands. We dig. We disrupt. We listen. Our collaboration with A2M wasn’t about breaking the codes of
architectural identity for the sake of it. It was about understanding those codes, then pushing them further. It was about asking: what does it mean to be an architecture firm today? What do you stand for when you build the future? What kind of visual and verbal language reflects a team designing for the next 50 years?
Positioning & Strategy:
Where Vision Meets Trust
Our first move was strategic: reframing both the internal and external perception of the brand. From employees and clients to peers in the field, A2M needed a positioning that was both inspirational and rooted in its legacy. We developed a short- and long-term brand strategy, working on both brand essence and brand notoriety. We built a hybrid
brand model inspired by the radical interdisciplinary thinking of Neri Oxman and the activist audacity of Sea Shepherd. In our words: A2M combines the systemic vision and experimental mindset of a Neri Oxman, infused with a bold graphic touch, inspired by the committed and activist spirit of Sea Shepherd.
The foundation? Two pillars: Vision and Trust.
Architecture as an alchemy of art, science, and engineering.
Tone of Voice: No More Déjà-Lu
We developed a verbal identity as distinctive as the work itself. Gone are the generic, passive descriptions. A2M needed a tone that reflected their pioneering ethos. Provocative yet precise. Playful yet professional. Visionary but grounded. We avoided the trap of overintellectualizing regenerative architecture. Instead, we anchored the
language in accessibility and impact. Think phrases like:
“Why build, if not to challenge everything?”
“Every square meter is a statement.”
Brand & Digital Identity: Complex Simplicity
Most architecture firms look… the same. Same fonts. Same layouts. Same endless slideshows of 3D renderings. We wanted more. A2M is a pioneer in their field. They deserved a pioneering visual language. The logo we developed is disarmingly simple, but its construction is rooted in complexity. It references data driven design (as in their
architectural process), aerial cityscapes, and artistic inspirations like Morandini. This isn’t minimalism for minimalism’s sake. It’s maximum meaning, distilled. From brand identity to every touchpoint of their communication system, we redesigned everything: business cards, project presentations, internal templates, proposal decks — tools that empower their team while keeping them anchored to a clear, recognizable system.
Social Media & Brand Notoriety: Resetting the Narrative
A2M’s online presence had faded into the background. We started from almost zero, approaching social media with a clear strategy: don’t chase trends, build substance. We developed an editorial framework based on strategic consistency, not influencer pacing. We introduced bold new references like Kasia Szybka to bring visual and conceptual dynamism into the mix. We defined realistic, sustainable publishing rhythms, guided by KPIs, target personas, and the clear aim to grow not just visibility, but credibility.
Digital Flagship:
A Website That Balances Form & Function
The site is more than a portfolio. It’s their Digital HQ, designed to reflect who they are, what they believe, and what they build. It had to communicate with decision-makers and design-lovers alike. We redesigned the entire user experience with a focus on aesthetics, clarity, and impact. Every project page was reworked. Every text was rewritten. Content strategy was developed based on real user journeys and SEO research. The next phase is already in motion: realtime climate data integration, and a digital reinterpretation of their Ice Box Challenge, turning architectural performance into an interactive experience.
Pioneers Recognize Pioneers
A2M is redefining what sustainable architecture looks like. At Stoëmp, we’re redefining how architecture brands are built. This project isn’t just a facelift — it’s a foundational shift. A full ecosystem where brand strategy, visual identity, tone of voice, and digital storytelling are all aligned to push the field forward. Not for the sake of standing out. But to stay true. Because a brand, just like a building, has to be designed
for what comes next.
