Brand identity & design services
Office
Rue Locquenghien, 41 — 1000 Brussels
info@stoempstudio.com
+32 (0)2 350 34 40

Les Tanneurs

A graphic division to unite theatre goers.
Arts & Culture
On the occasion of their 20th anniversary, Brussels-based theatre Les Tanneurs came to us to rethink their identity.
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Located in the historical and vibrant “Marolles” area of the city, Les Tanneurs has come to be known over the years as a boundary-pushing, forward-thinking institution within the theatre world.

Their desire was to express this avant-garde personality, all the while addressing and including local inhabitants, neighbours, and passersby. They wanted to be accessible and understood by a wide public — from the newcomer to the cognoscente — with an aim to ultimately generate more visibility and spectators.

In order to match these ambitions, we completely rehauled the theatre’s visual identity. A custom typeface and sobre graphic system were applied to all communication tools.


A radically simple system of division: the two halves mimic a bipartite theatre space.
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Each season sees Les Tanneurs announce their programme city-wide on billboards and other large formats of communication. For this we designed posters based on a radically simple system of division: the two halves mimic a bipartite theatre space. The darkness of the auditorium adjoins an image relating to a production that can be interpreted as the “stage”.


​Working hand-in-hand with Les Tanneurs artistic director Alexandre Caputo, we decided to create a digest-size magazine containing the presentation of each show included in the season.
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Containing editorial content and interviews with directors, artists, and actors as well as more practical information like a bespoke agenda, the result is a lively, illustrated object to flip through and keep over the whole year — owing to its thick, matte paper, curated choice of images, and dynamic layout similar to that of a weekly news magazine.

​We also reviewed and reconstructed the theatre’s website, which while sober and sleek again used simple visual codes linked to theatre: darkness and spotlight.​
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Please contact Ailsa
Office
Rue Locquenghien, 41 — 1000 Brussels
+32 (0)2 350 34 40