Located in the historical and vibrant “Marolles” area of the city, Les Tanneurs has come to be known over the years as a boundary-pushing, forward-thinking institution within the theatre world.
Their desire was to express this avant-garde personality, all the while addressing and including local inhabitants, neighbours, and passersby. They wanted to be accessible and understood by a wide public — from the newcomer to the cognoscente — with an aim to ultimately generate more visibility and spectators.
In order to match these ambitions, we completely rehauled the theatre’s visual identity. A custom typeface and sobre graphic system were applied to all communication tools.
Each season sees Les Tanneurs announce their programme city-wide on billboards and other large formats of communication. For this we designed posters based on a radically simple system of division: the two halves mimic a bipartite theatre space. The darkness of the auditorium adjoins an image relating to a production that can be interpreted as the “stage”.
Containing editorial content and interviews with directors, artists, and actors as well as more practical information like a bespoke agenda, the result is a lively, illustrated object to flip through and keep over the whole year — owing to its thick, matte paper, curated choice of images, and dynamic layout similar to that of a weekly news magazine.