Modern, Simple and Pragmatic Design
Modern, Simple and Pragmatic Design
MAD Brussels .  Art Direction  .  Global Communication  .
Since 2013, we work closely with the MAD team, keeping a coherent design across all of their communication tools. Many projects have been done, nationally and internationally : Exhibitions, Fashion Shows, Conferences, ...
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MAD was created by the city of Brussels in 2010 to promote local designers and stylists, aiming to increase their national and international exposure. Additionally, the MAD helps designers and stylists to set up economic activities and/or establish relations with individuals who are interested in their competencies. Their location also houses a large space dedicated to public activities, where multiple events are organised every year, such as exhibitions, fashion shows, artistic performances etc.

We have built a long term relationship with the MAD and we have taken ownership of the entirety of their design and printing work. This includes the entirety of their communication tools, such as their print campaigns (booklets, brochures, flyers etc.), outdoor campaigns (digital screens, posters, stickers), digital campaigns (banners, newsletters etc.), as well as the signage for their events (both international events and in their own gallery). The objective is to keep a coherent design across all of their communication tools, so that MAD brand itself and its events are easily recognisable by their audiences. The brand itself was created by Coast, our challenge lied in developing a design that remains uniform, whilst also providing enough flexibility for each event to be visually distinguishable.

We are working on
The rebranding of St Gilles
See a city as a Metropole : Charleroi Metropole
Design for one of the biggest belgian baroque music label
The new exhibition of Pierre Debusschere
Brand identity for the Brussels Business Support Agency
Continuously working with Cachemire Coton Soie on their design needs
Designing the most recent Robin Ticciati's album
Developping the new restaurant of Novotel
Gabriel, the Belgian craftamanship label of excellence