Modern, Simple and Pragmatic Design
Modern, Simple and Pragmatic Design
Flow .  Visual Identity  .  Global Communication  .  info@stoempstudio.com
Branding
Providing movement for one of Paris’ most innovative and exciting new locations. Delivering modernity to a unique project in a traditional and historic Parisian environment .
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The Flow is a beautiful barge, that dropped its anchor in the centre of Paris. It offers a high class restaurant, a bar, an auditorium, a club, a rooftop bar and a temporary beach. With its original aesthetic and unique LED mapping, it provides a contemporary touch to its historic surroundings.


The shapes of the flow, its reflective coating and its contemporary and traditional design are a nod to the glass roofs of the Grand Palais, while its range of colors echoes the bronzes and golds of Pont Alexandre III. Flow integrates itself perfectly into its environment, that is filled with art and history.

We collaborated closely with Anti VJ, one of the most renowned VJ collective, who created a LED lighting system that constantly evolves with the four yearly seasons. The foundation of our work was based on the creation of a timeless design that can easily coexist with architecture. The inspiration of the design was built on the idea of GPS coordinates, in order to incorporate movement to a place that is traditionally static. To accentuate the uniqueness of the client’s idea, a linear font was created that was based on a unique and modern twist of ancient maritime typographies.

The adaptation of multiple communication tools was also part of the project, which included the design of the stationary and restaurant menus. One of our main focuses was to deliver a strong basis, so that the client can function independently of our design services.

We work closely with AntiVj, in order to design an identity who represent entirely the concept

We are working on
The rebranding of St Gilles
See a city as a Metropole : Charleroi Metropole
Design for one of the biggest belgian baroque music label
The new exhibition of Pierre Debusschere
Brand identity for the Brussels Business Support Agency
Continuously working with Cachemire Coton Soie on their design needs
Designing the most recent Robin Ticciati's album
Developping the new restaurant of Novotel
Gabriel, the Belgian craftamanship label of excellence